Summit Outdoors
Summit Outdoors was preparing to launch a new line of hiking gear and needed a campaign that captured the spirit of exploration.
Year
2022
Scope
Marketing website
Timeline
5 weeks
We developed a marketing website featuring immersive photography, interactive product showcases, and storytelling that highlighted durability and sustainability. A social media toolkit supported the launch with adaptable visuals for multiple channels.
The campaign generated significant buzz, with pre-orders surpassing expectations by 60% and establishing the brand as a serious competitor in the outdoor space.