Orion AI
Orion AI required a robust digital identity and product interface to stand out in the competitive AI analytics market. Their early prototype was powerful but intimidating for first-time users.
Year
2023
Scope
SaaS dashboard and brand identity
Timeline
11 weeks
We developed a professional, tech-forward brand identity and designed a modular dashboard that balances complexity with usability. Clear data visualization, contextual help, and onboarding tutorials were key features of the redesign.
The result was a product that enterprise clients could adopt faster, driving a 25% increase in trial-to-paid conversions after launch.
