Aster Cosmetics
Aster Cosmetics wanted to refresh their online store to better reflect their growing community of loyal customers. Their main goal was to improve repeat purchases and highlight influencer collaborations.
Year
2024
Scope
E-commerce platform and microsite
Timeline
10 weeks
We designed a modular e-commerce system that supports both one-time and subscription purchases, with an elegant checkout flow optimized for mobile. We also created a dedicated campaign microsite to spotlight influencer-led product lines and tutorials.
The relaunch helped Aster double their subscription base within the first quarter while strengthening brand visibility among Gen Z audiences.
